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View Full Version : Campaign sales effort CYFRA +



boksi
10-09-2010, 03:45 PM
After starting September CYFRA + image campaign starts with the campaign's selling. It presents a wide range of programming and a new 40% + CYFRA promotion of new packages with Canal + HD and novelty in the offer - Polsat channels. The campaign will run on television, radio and the Internet. Starting on 10 September. campaign presents the advantages of programming platforms, in particular, offer excellent football in CANAL +.

Top European leagues, and 4.5 thousand goals that can be seen in the CANAL + show the highest quality, attractiveness and uniqueness of the program. The campaign also encouraged to take advantage of promotional offer - 40% discount for 9 months on the new packages with CANAL + and HD channels, more recently enriched by seven channel Polsat.

Spot heroine is a girl with a red Lollipop, appearing also in the image campaign.
The campaign used a brand new password, "CYFRA +. Open your eyes ", resulting from its current positioning as a brand for the program offer the richest among all digital platforms. It was also used in the new logo CYFRA + HD, emphasizing the modernity of the brand.

The campaign will be carried out simultaneously on television, newspapers and the Internet. 30 and 15-second advertising spots will be broadcast on radio nationwide and thematic channels, such as: TVP1, TVP, Polsat, TVN, TVN7, TVN 24, TVN Style, TVN Meteo, TVN Turbo Polsat Sport, TVP Info, AXN, Cinema Poland , FoxLife, Filmbox, Travel Channel, Hallmark, National Geographic, Zone Europa, Zone Reality, Tele 5, TV Puls, Comedy Central, TVS, 1924 Movies, AXN Crime, BBC Lifestyle. Advertising also will be broadcast on radio stations: PR 3, Golden Hits, Radio PIN, RMF FM, RMF Classic, RMF loader captcha, Radio Zet, Planet FM, TOK FM, will also be promoted on the Internet.

Prepared for the September campaign CYFRA + agency Change Communications. Media planned the media house MPG.
Parallel to the sales campaign is being implemented CYFRA + image campaign, launched on September 5 this year. Held under the motto "Enjoy the detail of the world" by promoting CYFRA + as the platform to offer the richest curriculum and emphasizing the highest quality.

Also on September 5 CYFRA + increased the number of software packages, enriched content, and changed the name.